V-Mart — 360° Launch Campaign Campaign
Retail & Fashion
For several years, Big Street Media has partnered with V-Mart to execute marketing campaigns across multiple cities in India. Our role has ranged from launching new retail stores and executing outdoor advertising campaigns to managing transit branding and rural marketing initiatives. Each campaign required meticulous planning, vendor coordination, field execution and transparent reporting to ensure every activity was delivered according to brand standards.
Services we provided for this project
Store Launch Activations
Launching new V-Mart stores with complete on-ground execution including branding, event setup and promotional activities.
Outdoor Advertising
Identifying premium advertising locations, leasing media spaces, installation and campaign monitoring.
Transit Branding
Branding auto-rickshaws, e-rickshaws and boats across multiple cities with geo-tagged reporting.
Rural Marketing
Executing promotional campaigns to increase brand visibility in high-potential rural markets.
Our Execution Process
The numbers
Total Reach
Cities Covered
Impressions
Campaign Duration
On the ground
Real campaign photography captured during execution.
Every store opened to a crowd. Big Street handled the entire launch footprint so our team could focus on the store itself.
Marketing Lead · V-Mart
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Get Free Media PlanFor several years, Big Street Media has partnered with V-Mart to execute marketing campaigns across multiple cities in India.
Our role has ranged from launching new retail stores and executing outdoor advertising campaigns to managing transit branding and rural marketing initiatives.
Each campaign required meticulous planning, vendor coordination, field execution and transparent reporting to ensure every activity was delivered according to brand standards.
"Every store opened to a crowd. Big Street handled the entire launch footprint so our team could focus on the store itself."
Marketing Lead · V-Mart