Cashify — 360° Launch Campaign Campaign
Consumer Electronics
For several years, Big Street Media has partnered with Cashify to execute high-impact marketing campaigns across multiple cities in India. Our role has included managing outdoor advertising campaigns in over 50 cities, supporting store launch activations across the country, and executing transit media and on-ground promotional activities. From media planning and site execution to branding installations and field operations, every campaign was delivered with meticulous planning, coordinated execution and transparent reporting to ensure maximum brand visibility and consistency.
Project Highlights
Services we provided for this project
Outdoor Advertising
Executed hoarding and billboard campaigns across 50+ cities, including media planning, site procurement, installation, campaign monitoring and maintenance.
Store Launch Activations
Supported the launch of multiple Cashify stores across India with complete on-ground branding, installation and execution.
Transit Media Branding
Managed branding campaigns across auto-rickshaws, cabs and other transit media to maximize visibility in high-footfall locations.
Kiosk Activations
Designed and executed promotional kiosk activities to engage customers, generate leads and strengthen brand presence at strategic locations.
Leaflet Distribution
Planned and managed targeted leaflet distribution campaigns to drive awareness and increase footfall during store launches and promotional campaigns.
Our Execution Process
Understanding campaign objectives, target markets, timelines and branding requirements.
Identifying suitable advertising locations, planning city-wise execution and coordinating with regional teams and media partners.
Printing campaign creatives, producing branding materials and arranging logistics for timely deployment.
Installing hoardings and billboards, executing transit branding, managing store launch branding and conducting promotional activities.
Inspecting every installation and activity to ensure brand consistency, execution quality and compliance with campaign standards.
Providing geo-tagged photographs, execution reports and campaign completion documentation for complete transparency and performance tracking.
The numbers
Total Reach
Cities Covered
Impressions
Campaign Duration
On the ground
Real campaign photography captured during execution.
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Get Free Media PlanFor several years, Big Street Media has partnered with Cashify to execute high-impact marketing campaigns across multiple cities in India.
Our role has included managing outdoor advertising campaigns in over 50 cities, supporting store launch activations across the country, and executing transit media and on-ground promotional activities.
From media planning and site execution to branding installations and field operations, every campaign was delivered with meticulous planning, coordinated execution and transparent reporting to ensure maximum brand visibility and consistency.